Logo design for small business entrepreneurs is always a treat. We recently worked with the sales manager of a local lighting business as she struck out into a different market. The existing identity for her company was okay for their base market. However, to appeal to a different caliber of customer she needed new branding. From A to Z Studio crafted a new logo as well as a collateral handout piece and business cards. Plus, we always love to post the entire series of comps to show how we got to the final product!